Advertising is broken

 
paper+craft+2018+pt11780.jpg

 

We have to watch ads, but 99% of them suck.

Brands pour millions 💸 into stuff no one wants to watch

 
jackiechan.jpg
 
 
 

We make ads you actually want to watch

 
paperfood182103 line.jpg
 
 

OH RLY?

usercomments.png
 
 
 

How do we do it?

 
 
paperfood182062.jpg
 
 

We didn’t go to film school.

Or advertising school.

madmen.gif

Which is just as well, because the stuff you learn in advertising school is what worked 20 years ago.

What worked 20 years ago is not what works today. I mean, it's the internet. What worked 2 years ago doesn't even work today.

 
 

We grew up on the internet

 
 

Inc 30 under 30

Our founder Karen X made her first viral video by accident when she quit Microsoft with a song. Then she started making viral videos on purpose.

Brands started noticing. Now, we make video campaigns for brands. Cause people deserve to look at ads that don't suck.

 
 
 

Ingredients of our Campaigns

 
paperfood182140.jpg
 

Our secret* recipe

*not really a secret since we’re putting it on our website 🤷‍♀️

01. CONCEPT

We start by understanding what you’re trying to achieve. Are you looking for brand awareness? Product sales? Then we work with you to create concepts designed to achieve those goals.

02. PRODUCTION

We write scripts, shoot, edit, manage production, and guide the post-production process across multiple versions of each asset.

03. TESTING

We A/B test multiple versions of each asset - especially testing variations on headlines, thumbnails, and footage in the first 3 seconds. Small tweaks can make a big difference.

04. LAUNCH

We launch the campaign on multiple platforms and guide the paid media, organic distribution, and audience split testing. We optimize assets both for brand awareness and for conversions.

 
 

Wanna work with us?

 
paper food 278043 pat v1.0.jpg